Let’s look at the time sucking, unpleasant task of following up on prospects. You know the ones who schedule an appointment, but don’t show up. Or they show, but for whatever reason they don’t buy.
Now it is your job to stay connected to them until they are ready to buy. This is what most business owners call chasing prospects, and they hate it. In fact most owners just don’t do it. They know they should, but with everything they have on their plate this one item is easy to push to the back burner… until it falls off the stove completely.
Until recently there has been no affordable, reasonable solution to managing this task. Let alone designing multi-step, multi-media follow-up campaigns that would run for months.
Small business owners have been forced to do it manually and that generally means additional staff. Or worse yet it means they don’t follow up at all. Without effective follow up the business is faced with higher attrition, and lower ROI which can destroy any business.
Do you recognize your technique in this list?
1. “I will follow-up when I have “spare time”.
First problem: “spare time”… yeah right, where is this mysterious “spare time” hiding? When was the last time you found any “spare time”?
Second problem: Is that the best use of your time?
2. “I’ll create a manual tracking system”
Oh yes… There are some pretty creative tracking systems using
multi-color file-folders, index cards, multi-color felt pens, and multiple sheets of pre-printed labels.
Can you imaging managing a multi-media, multi-step, multi-branch
campaign to a list of hundreds of leads, active and inactive clients?
I’ve done it and I can tell you it is not easy and it took two full time staff people.
It feels more like art class than a business.
3. “Hire another employee to do the follow-up”
You run out of time and let’s face it this “chasing prospects” task is one that most people don’t want to do. So they decide to hire and hand it off. (been there done that).
The problem here is you’ll need a system in place for them to follow. Then
you will need to check (and double check) to ensure that it is being done. Or you could trust that it is getting done; however, as nice as our employees are, they just don’t take ownership like you do.
Another issue with this solution is the payroll, is this really a good use to your money. Not if you could get it all done for you at 1/100th of the cost.
4.”I’ll buy software to do it “
So what software will you need? There are a lot of them out there; Constant Contact, AWeber, Infusionsoft, and many more. There is even a software products out there that say it is all done for you. But when you get it (along with the 100+ page manual) you find out that you must: write and customize content, schedule the campaigns, you will need to do double entry of your contacts from your facility management software into this new software, sort your contacts from leads, active and inactive clients. You must manage and schedule each campaign and move contacts from one to the other depending upon their status. Soon it is just too much work and you end up again doing nothing or reverting to hiring someone to manage your new software program.
Finally there is an affordable option that most owners call a ‘no brainer’ solution.
AutoPilot Fitness Marketing Solutions provides automated “done-for-you”
Follow-up SERVICE (not another product).
With us there is:
* No additional staff needed,
* Nothing for you to learn, manage, or schedule.
We will upload you contacts into our software where all the campaigns are pre-written for you and customized with your information. Unlike any of the above options AutoPilot Fitness
Marketing Solutions successfully overcomes all obstacles for the fitness owner.
We offer you an affordable long term solution that actually gives you that mysterious “spare time” you were looking for. Best of all, it is all done for just pennies. Check out our short video to see what you will actually get with us.
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